Whether you are operating a small or large business, a sales funnel is a crucial tool for boosting profitability. This funnel is supposed to be the path that visitors follow and you get the chance to convert them into customers. A good sales funnel is a guarantee that you will make sales. However, a poor sales funnel will not convert customers. If you are thinking of converting leads into customers, you must have a good sales funnel in place.
Modern sales funnels, unlike traditional marketing methods, help create consumer-seller relationships which improves chances of conversions. In order for modern sales methods to work, there is need to create a sales page between the landing page and your online shop. This is the initial stage of the funnel. The relationships you establish through this initial stage of the sales funnel enable you to gain contact with clients who will turn into loyal customers.
The most integral part of a sales funnel on a website is creating a mode in which they will leave their contact information -in most cases an opt-in form. This form is responsible for prompting customers to provide more information about themselves and convert into regular customers. In order to attract more people, you need to promise something in return. For example, if you are selling cooking equipment, you can provide recipe booklets. Ensure that the freebie you provide is related to what you want to sell to your customers.
Your visitors will not only appreciate the gift, but also look forward to your next communication which is preferably through mail. Keep in mind that this is only possible if your initial gift was of high quality. Any low-quality gift will definitely turn them off. It is also important to keep emails short, relevant, and less frequent. Your customers get many emails on a daily basis so you wouldn’t want to bother them or they will mark your email as spam.
Once in the funnel, your visitors don’t have to buy your products instantly. Just provide them with relevant material that they love first. Once you provide a free product, make sure to include a complimentary product that you are selling. This is the best way to improve your conversion percentage.
Never worry about clients failing to purchase on the first offer. They have joined your communication channel already and will be there for a long time. Ensure to include offers and price cuts to increase the chances of buying. If you are to win these buyer’s loyalty, you need to provide them with after-sale services that will make them appreciate your products and services.